Asenath’s journey in the world of crypto products
She joined the design team at OKX, one of the largest digital currency exchanges in the world. At first, she was just a gear in a four-person design squad. but she hustled hard and rose up the ranks to snag a spot in the 16-strong design posse. She kicked off as the head designer for the buy-and-sell squad, the money-making engine of the operation.
She redesigned the payment page to make it faster and easier for people to use, especially in countries where P2P payments are popular. Now, she's taking the growth team under her wing, pushing them to develop even more exciting features that resonate with users throughout their unique journeys.
Homepage Redesign: Retro Futuristic
Achievements: Reduce the amount of overwhelming information. Create a more welcoming and engaging experience.
Top country onboarding: Growth
Problems & Achievements: OKX's onboarding experience currently lacks personalized asset recommendations, making it difficult for users to discover and purchase assets that match their interests and investment goals. This results in a suboptimal first-trade journey experience and may lead to missed opportunities for the platform and users alike.
Homepage Redesign: Good Time Galaxy
Achievements: Create a more welcoming and engaging experience.
Payment flow: P2P focus
Achievements: Payment channel selection page redesign - P2P popular countries
Upsell: free gas fee
Email redesign: Bring a premium feel to the user experience
